The Essential Preparation For Life And Career - 1597 Words

Ancient and medieval authors believed that the seven liberal arts were propaedeutic to the study of all topics and matters. Their belief remains evident in our school systems, as many universities and colleges focus on providing a liberal arts education. In fact, the Dedman College at Southern Methodist University mentions the importance of a liberal arts education in their mission statement, as it is the â€Å"essential preparation for life and career†. The understanding of the seven liberal arts inspires a broader and more focused study of materials often discussed in classes. Five of the seven liberal arts can be directly applied to the study of Rural Matters. An understanding of geometry, arithmetic, and astronomy is essential in gaining a deeper capacity for Rural Matters. Through Isidore of Seville’s Etymologies, we gain the understanding that without logic and grammar we would not be able to appropriately discuss rural matters. Isidore of Seville begins book seventeen of Etymologies, as he normally does, with the author and creator of the topic at hand. Isidore of Seville acknowledges the uncertainty of the creator by listing the different possibilities. According to the Greeks, Hesiod of Boeotia was the first to make skill in writing on rural matters a part of the liberal education. According to the Romans, Cato was the first to treat agriculture, Marcus Terence was the first to refine its study and Vergil exalted it with the skill of his poetry (PAGE). Isidore explainsShow MoreRelatedAnalysis Of The Fiction The Outliers 1629 Words   |  7 Pagesanswering the unit’s essential question: How much of what happens in our lives do we actually control, Gladwell most convincingly answers this question in his nonfiction story, â€Å"The Outliers† through forging his concrete argument through many different sources of credible evidence. 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Medical Technology And The Dental Practice - 2270 Words

Introduction: Advances in medical technology, along with immunosuppressive drugs, have extended the lives of transplant patients making them more common in the dental practice.1,2,3 Patients that require organ transplantation are ones with advanced cardiac and coronary artery disease, leukemia, bone marrow transplantation, end stage renal disease, immune deficiency syndromes, advanced liver diseases and diabetes mellitus.4,5 All transplant patients will be treated with immunosuppressive drugs for the rest of their lives.1,6 These drugs are used to prevent acute rejection, to preserve their immunity with the least possible alteration and to allow the acceptance of the transplant.1 However, these drugs will compromise the patients’ health†¦show more content†¦oral candidiasis) have a lower incidence when compared to bacterial or viral infections, but they have the highest mortality rate.1 One of the main drugs used as an immunosuppressant is Cyclosporine.7 Long term use of Cyclospori ne is associated with gingival hyperplasia.1,2 It is usually located on the interdental papilla of the labial gingiva and can lead to increased risk of infections, caries and periodontal disease because it can interfere with the patient’s oral hygiene.1 Bacterial plaque, bleeding and calculus must be assessed before administration of immunosuppressant drugs since it will increase the likelihood of gingival hyperplasia.7 Cyclosporine induced gingival hyperplasia can be treated with better oral hygiene techniques, removal of plaque-retentive factors and possibly metronidazole.1,4 The incidence of developing malignancies after transplantation increases with time.7The most frequently seen malignancies in the dental setting are epithelia dysplasia, squamous cell carcinoma, basal cell carcinoma, lymphoma, Kasposi’s sarcoma, cervical carcinoma, and human papilloma.7 Periodontal disease plays a role in

Rural Marketing Project Essay Example For Students

Rural Marketing Project Essay RURAL MARKETING PROJECT DISTRIBUTION, MARKETING AND CONSUMER BEHAVIOR COMPANY: SHETH BROTHERS PRODUCT: KAYAM CHURNA DATE: 2nd MARCH 2010 SUBMITTED TO: DR. A. C. BRAHMBHATT INSTITUTE OF MANAGEMENT NIRMA UNIVERSITY SUBMITTED BY: VEDANT D. SHETH ROLL NO 084158 MBA FB E INSTITUTE OF MANAGEMENT NIRMA UNIVERSITY ABOUT THE INDUSTRY Ayurvedic medicines are produced by several thousand companies in India, but most of them are quite small, including numerous neighborhood pharmacies that compound ingredients to make their own remedies. It is estimated that the total value of products from the entire Ayurvedic production in India is on the order of one billion dollars (U. S. ). The industry has been dominated by less than a dozen major companies for decades, joined recently by a few others that have followed their lead, so that there are today 30 companies doing a million dollars or more per year in business to meet the growing demand for Ayurvedic medicine. The products of these companies are included within the broad category of fast moving consumer goods (FMCG; which mainly involves foods, beverages, toiletries, cigarettes, etc. . Most of the larger Ayurvedic medicine suppliers provide materials other than Ayurvedic internal medicines, particularly in the areas of foods and toiletries (soap, toothpaste, shampoo, etc. ), where there may be some overlap with Ayurveda, such as having traditional herbal ingredients in the composition of toiletries. The key suppliers in Ayurveda are Dabur, Baidyanath, and Zandu, which together have about 85% of Indias domestic market. These and a handful of other companies are mentioned repeatedly by various writers about the Ayurvedic business in India. Several small companies that have grown rapidly in recent years envision themselves as primary players in the Ayurvedic market. The market for Ayurvedic internal medicines is dominated by Chyawanprash, an herbal honey comprised of about 3 dozen ingredients, with amla (emblic myrobalans) as the key ingredient. The leader in this field is Dabur, which had a 69% market share at the end of 2002; followed by Baidyanath, with nearly 11%, and Zandu and Himani (Emami Group) with about 7. 5% each. A variety of individual herbs, traditional formulations, and proprietary medicines make up the rest of the health products section involving internal remedies, while the remainder of the market is taken up by toothpastes and powders, skin creams, massage oils, shampoos, and other topical preparations. Two of the largest companies involved with providing traditional medicine products, such as the above, are Himalaya Drug Company and  Universal Medicaments. Exports of Ayurvedic medicines have reached a value of 100 million dollars a year (about 10% the value of the entire Ayurvedic industry in India). About 60% of this is crude herbs (to be manufactured into products outside India), about 30% is finished product shipped abroad for direct sales to consumers, and the remaining 10% is partially prepared products to be finished in the foreign countries. The Indian government and non-government organizations have been collecting statistics on the Ayurvedic system in India and these data about the manpower and institutional aspects of Ayurveda have emerged: * Number of registered medical practitioners: 366,812 * Number of dispensaries: 22,100 Number of hospitals: 2,189 * Number of hospital beds: 33,145 * Number of teaching institutions (undergraduate): 187 * Number of upgraded postgraduate departments: 51 * Number of specialties in postgraduate medical training: 16 * Number of pharmacies manufacturing Ayurvedic medicines: 8,400 In India, 60% of registered physicians are involved in non-allopathic systems of medicine. In addition to the nearly 400,000 Ayurvedic practitioners, there are o ver 170,000 homeopathic physicians; India has about 500,000 medical doctors (similar to the number in the U. S. , but serving nearly 4 times as many people). Reliance on Ayurvedic medicine is heavy in certain regions of India, such as Kerala in the Southwest. Many Ayurvedic practitioners in small villages are not registered. ABOUT SHETH BROTHERS Sheth Brothers, a family owned firm, was established in 1972 by Mr. Rasikbhai Sheth along with his three brothers. Today company is managed by seven cousin brothers and they are the second generation of the family. It is into manufacturing of ayurvedic medicines in India. It is the acknowledged leader of Ayurvedic know-how. The company has played a pioneering role in re-establishing ancient knowledge with modern research and manufacturing techniques. The product range includes Kayam Churna, Somva-34, Bijorin and Pratikar Churna. It has its operation based in Bhavnagar. It has all India presence as well as it exports to South Africa and Kenya and gulf countries. Bringing the precious gifts of nature to common people has been the motto of the company. It tries to achieve its prime objective of customer satisfaction and customer retention. The success mantra of the company is â€Å"providing best quality products at affordable price†. The vision of the company is to be the most respectable brand globally. Today after 38 years of presence in the market company is the market leader in the manufacturing of laxative product. â€Å"Kayam Churna† is one of the most successful brands around the country. Today company has more than 30 % market share in Ayurvedic laxatives in the country. Today company is having strong distribution network and logistics management. Company has at least one distributor in each state of India. Company is also exporting its product â€Å"Kayam Churna† to the countries like UAE, Oman, Yemen, South Africa, Kenya, Latin America and Nepal. At present company is also having modern production facility at Bhavnagar to meet increasing demand of its products. Recently the company was awarded with â€Å"Most trusted companies of 2008† in Gujarat by Zee Business Group. VISION Company’s vision is to be globally recognized as leading Ayurvedic Medicinal Firm and achieve a minimum of 20% of market share. MISSION Sheth Bros. is in the business of providing best quality ayurvedic medicine at reasonable rates to its customers; thereby re-establishing ancient knowledge with modern research and manufacturing techniques. PRODUCTS 1. Kayam Churna (Ayurvedic Laxative Medicine) Used for: chronic constipation, Acidity, Gas, headache, ulcer in mouth 2. Bijorin Churna (Tasteful digestive powder) Used for: indigestion and gas 3. Pratikar Churna (for resistance power) Used for: cold, flu, laziness, backache, loss of appetite, throat infection 4. Somva-34 (for healthy growth of baby) Used for: patristic infestation, excessive crying, stomachache The most well known products of the company are kayam churna, somva-34, Pratikar Churna, Bijorin and K-Yuva and Komla Gutika. Komla Gutika was the first product launched by the company in the year 1972. It was useful in shedding extra fat from the body. Komla Gutika brought great popularity and fame to Sheth Brothers, especially in Gujarat and Maharashtra. Later, in 1977 Sheth Brothers launched Kayam Churna into the market. Kayam Churna cures ailments like constipation, acidity and headache. Due to its effectiveness it has become popular across the country. Some other products of Sheth brothers are ‘Somva-34’ which is for the healthy growth of babies, ‘Bijorin’ which is a digestive powder, ‘K-Yuva’ which is a tooth powder. Recently in 2007 company has launched ‘Pratikar Churna’ which is for cold, flu, laziness, backache, loss of appetite ; throat infection. ‘Kayam Churna’ consists 90% of total turnover of the company. DISTRIBUTION NETWORK Company is having strong distribution network across the country. These distributors supply the stock to stockiest which in turn supply the product to the retailers. There is minimum one distributor in each state appointed by the company. Majority of them are with the firm since long time so they can support and help in launching of company’s new products. The company performs regular survey to keep a check on inventory levels maintained at the distributors, stockiest and retailers. It also keeps a track of demand fluctuations in the market. SIZE OF THE COMPANY Turnover Total sales turnover of the company is around 40 crores. Employees At present company have 84 employees out of which 71 are factory workers and 13 are administrative staff. Company also employs around 20 to 25 temporary workers during pick season. Geographical spread Company’s geographical spread is all of India. Company is having strong distributor network across the country. At the time of its inception it was limited to the states of Gujarat and Maharashtra only. Now company also exports its products to many countries. SWOT analysis (Sheth brothers) 1. Strengths * Company has been in the market from past 36 years which has helped establish a strong goodwill in the market. This goodwill and brand image has been established because people trust in the brand name. Company also sells other products using the goodwill of Kayam churna saying â€Å"from the manufacturers of Bhavnagar wala Sheth Brothers†, which means that this is a product from the Sheth Brothers which also manufactures Kayam churna. Another reason for establishing goodwill in the market is, company has always produced a good quality product which has happened because it procures best quality herbs (raw materials) irrespective of its fluctuations in prices. For eg the herbs which are used are available in Kutch (which is of low quality) also but we procure it from southern states becaus e the herbs are of good quality compared to that available in Kutch. * Company has a strong distributor network of 20 entities which has helped to sell our products all over India. In big states like Maharashtra and Uttar Pradesh Company has more than one distributor because of huge size of market. Below distributors company has stockiest in each city which helps in distributing products to retailers like chemists and other provision stores. * It has an open culture where there is a good relation between employer and employee and also they (employees) are free to give any suggestions to the employer. Such an open culture has helped to establish dedicated workforce of around 110 people with a very low turnover. Also the pay-scale is much more then industry standards and company also gives performance based increment which motivates an employee to be more productive. * Company is receptive to the customers and accepts feedback and complaints from them and for this it has started a helpline. In this if customer has any complaint for instance if the product is not working effectively, company asks them to send their address and bottle to the company and in return they send them 2 bottles of Kayam churna which results in customer satisfaction and customer loyalty. Kayam churna is an ayurvedic product which is made of 7 selected herbs and being an ayurvedic product it has no side-effects. 2. Weakness * An attractive packaging is very essential to sell any product but packaging of Kayam Churna is very traditional in looks which might drive away a prospective customer to buy it. * Demand for the product is huge compared to what the supply is; this is because of capacity constraints. Many a times K ayam churna is not available to customers at retail stores like chemists and mom and pop stores leaving the customer dissatisfied. Company has limited funds and it has budget constraints and because of this company is not able to do aggressive marketing compared to the competitors like Zandu and Emami which produces other laxatives like Nityam Churna and Good Morning Churna respectively. * Many a time customers don’t believe in taking faaki (taking in powder form with water) because they prefer taking pills rather then consuming powders. 3. Opportunities * We have a huge market to be exploited around the globe because many Indians are migrating to foreign countries and they carry Kayam Churna bottles along with them because it is not available in all foreign countries. Also laxatives could be used by many people in western and Middle East countries. * Young generation doesn’t take laxatives in powder form and this market can be captured by introducing laxatives in form of pills. * These days’ people don’t have sound eating habits and they also consume junk food a lot which results in constipation and other indigestion problems and they use laxatives to cure this which gives us a huge opportunity to expand the market. . Threats * Company faces competition from players like Zandu and Emami. These players have deep pockets and because of this they can market their product aggressively and because of these they can also indulge themselves in price wars which could be catastrophic to company’s product. There are many indigenous players who sell laxatives and they have also proved to be major competitors. For Eg. People in South India trust these local vaids (doctors practicing Ayurveda) and buy laxatives from them. * Duplication is another major threat for Kayam Churna. Rice EssayWe had intentionally targeted only those customers who lie in the age group of 18 years to 40 years. The results of the survey are as under. RESULTS – URBAN 35 % of the respondents did not show any appreciation for the idea of introducing Kayamchurna in a tablet form. They had their own reasons for the refusal. Some of them were not among those who prefer ayurvedic medicines and showed interest only in allopathic medicine. Some were people who said they would rather consult a doctor before taking any medicine. 65 % of the respondents appreciated our idea of introducing Kayamchurna tablet. Such a major % of the small sample supported our idea further. Although this is a very small sample to be examined when we talk about a product like Kayamchurna, yet, being in the youth age group, we ourselves also know about probable reasons why people avoid ayurvedic medicine like Kayamchurna. Normally the youth finds uncomfortable to take medicines in Churna (powder) form. However the tablet will remove this defect. RESULTS – RURAL 45% of the respondents did not show any appreciation for the idea of introducing Kayam Churna in a tablet form. They mainly find powder form comfortable than their urban counterparts. Some of them were not using any medicines for constipation and related problems. While 55% of the respondents appreciated the idea of introducing Kayam Churna tablet. Questionnaire response: RURAL Dear Sir/Madam. We would like to know your response to the following questions. Name: __________________________________ Age: ____ years 1. Are you already aware of Kayamchurna as a medicine for constipation? ___18___Yes ___2___No 2. If you suffer from constipation would you like to take Kayamchurna (powder)? ___5___Yes ___15___No 3. If your answer to above question is ‘No’, why would you not select Kayamchurna? A. I am not comfortable with powder form. 3 B. Kayamchurna is expensive compared to other brand. 2 C. Kayamchurna is very strong. – 2 D. I use another brand. (please mention)___________3____________ E. Other reason (Please mention) ______________________5______________________ 4. If Kayamchurna is available in tablet form A. It would be very good. I will surely buy it. 11 B. No. Introducing it in tablet form makes no difference. 9 Any other comments (please mention) ________________________ Questionnaire response: URBAN Dear Sir/Madam. would like to know your response to the following questions. Name: __________________________________ Age: ____ years 1. Are you already aware of Kayamchurna as a medicine for constipation? ___14___Yes ___6___No 2. If you suffer from constipation would you like to take Kayamchurna (powder)? (Please tick mark) ___8___Yes ___12___No 5. If your answer to above question is ‘No’, why would you not select Kayamchurna? F. I am not comfortable with powder form. 6 G. Kayamchurna is expensive compared to other brand. 0 H. Kayamchurna is very strong. 2 I. I use another brand. (please mention)___________3____________ J. Other reason (Please mention) ______________________1_______________________ 6. If Kayamchurna is available in tablet form C. It would be very good. I will surely buy it. 13 D. No. Introducing it in tablet form makes no difference. 7 Any other comments (please mention) ________________________ RURAL DISTRIBUTION OF TH E COMPANY At present company has very good distribution network across the country but it is very difficult to reach at the remotest place. As more than 40% sales come from rural market it is very important for the company to design its marketing strategy accordingly. Efficient distribution network is the backbone of each marketing campaign. If product doesn’t reach to the target market, there is no relevance of spending huge amount on advertisements and promotional activity. So, availability of the product is utmost important. At present company is having 20 distributors in different states of the country who distribute to the stockiest than some stockiest distribute to the wholesalers and some stockiest distribute directly to the retailers. Currently company has 935 stockiest across the country. Normally company appoints a stockiest in every town population exceeding 1 lac. Now in extreme rural area company doesn’t have any distribution center. The retailers from such area get our product from the nearby town as per the demand in their village. RURAL MARKETING OF THE COMPANY ADVERTISEMENT Both print media and electronic media are being used by the company. Firm is concentrating on print media as it is more effective for the nature of the business and products and it also concentrates on wall paintings for advertising in rural markets which forms a huge share of the total sales. Company advertises in regular intervals that are most appropriate and cost effective. And there are several versions of firm’s advertisements. We give advertisements according to region and target audience. In India we give advertisement almost in all major languages and concepts of advertisement are also different for different group of people. Currently company is dealing with two advertisement agencies; one based in Rajkot and another in Mumbai. The main functions of agencies are to create new creative ideas and prepare advertisement for us. And they are the intermediaries between the company and all media. All advertisements are released through these agencies and media planning is also done by them. Company spends considerable amount in Doordarshan and Radio to reach remotest place in the country. This is because still there are lacs of people who are not connected to the cable and have no access to the electricity. So Doordarshan is the best medium to communicate with those people who do not have cable and radio is the best option to reach to the people who do not have access to electricity and where electricity cut offs are frequent. Company has also put up hoardings on the highways which connects many villages in many states in the local language. SALES PROMOTION Company gives various promotional schemes to its distributors to boost up the sales of the products. Company gives 4 bottles free with every 96 bottles purchased of a particular product. Company also gives 10 free bottles of its new product with purchase of every 100 bottles of Kayam Churna to promote and make the new product available in the market. Company has set standards for every distributor. They are being awarded if they exceed their standards. Holiday packages are also given on achieving certain benchmark set by the company. CONSUMER BEHAVIOR Rural consumer is all together different from the urban consumer. Their need, preference, lifestyle, priority, spending pattern, income and knowledge about the product are very different from their urban counterparts. Rural people are very price sensitive and they want value for money. One interesting thing is that they are very loyal to the brand they use. They would never switch to other brands easily. I would like to quote one rural guy whom I met during my field work. He said, â€Å"if ‘Kayam Churna’ is not available in the store in my village, I go to buy it for my mother from nearby town which is 15 Kms away and I also buy it for my neighbours. † This shows that they are very loyal to whatever brand they are using. The store man asked him to buy a similar product, but he refused to buy it. Many of the rural consumers are illiterate, they don’t know how to read and write. They identify the product only by the color, shape of the bottle and font of the letters. One retailer during the field study told me that many times people from nearby village come with the empty ‘Kayam Churna’ bottle and asks for it. They do it because they want the same product. They can’t read and write so they have fear of getting cheated. Questionnaire – stockiest (Ahmadabad) Name: ________________________________________________________ Other brands: ___________________________________________________ Turnover: ______________________________________________________ Sales per month (Kayam Churna) ___________________________________________________________ __ Region: ________________________________________________________ Feedback/Suggestion: _____________________________________________ Results: Total 4 stockiest of the company was surveyed, 3 in Ahmadabad and 1 in Bhavnagar. Their turnover ranges from 3 crore to 20 crores. They are also the distributors of some big pharmaceutical companies like Himalaya, J ; J, Gillette, Torrent Pharma, Paras Pharmaceuticals, Zandu, Dabur, Baijyanath and so on. All stockiest are happy with the relationship with the company. One of the stockiest commented that company’s policy is very transparent and fair, while the other stockiest had some problem regarding payment mode and credit period. ‘Sheth Brothers’ has advance payment policy since the beginning so it doesn’t allow any credit period to the distributors and stockiest. And it accepts only demand drafts for the safety of the transaction. Once money is received, order gets dispatched. So stockiest and distributors have to pay some extra charges for demand draft. Company doesn’t accept cheque or bank transfer. Questionnaire – retailer rural and urban Name: _____________________________________________________ Area: ______________________________________________________ Sales of ‘Kayam Churna’/month: ________________________________ Sales of competitor’s product/month: _____________________________ Competitors Product: __________________________________________ Consumer behavior: ___________________________________________ Availability: _________________________________________________ Relationship with stockiest/distributor: ____________________________ Feedback/suggestion: __________________________________________ RESULTS chemists from each rural and urban area were surveyed. Some interesting things came to know from them. In urban area ‘Kayam Churna’, ‘Nityam Churna’, ‘Kabzhar Churna’, ‘Samay Churna’ was available almost in all medical store surveyed. While in rural area ‘Kayam Churna’ was available in 4 out of 5 medical stores surveyed and Ni tyam Churna, Kabzhar Churna and Samay Churna were available in 3, 2, 0 stores respectively. Few of the medical stores in village area also told that few customers come with the empty bottle of Kayam Churna or Somva – 34 so they don’t get cheated. So they identify products by color, shape of the bottle, logo and so on. They also told that rural consumers are very brand loyal and they would not easily switch to other brands. Survey about the availability of the product – ‘Kayam Churna’ Total 3 respondents from rural area were asked about the availability of ‘Kayam Churna’. These people were the regular user of ‘Kayam Churna’ since many years. The village surveyed for this purpose was also very small with less than 5000 population. There were only 2 medical stores in the village with limited medicines. Feedback There is good demand of ‘Kayam Churna’ in the village but availability is the biggest problem always. Half of the times they do not get ‘Kayam Churna’ from the medical store in their village. One of the respondents told that he goes to nearby town to get ‘Kayam Churna’ for his mother and his neighbors too. While other respondent told that if ‘Kayam Churna’ is not available than either he has to wait for some days or he has to buy some local brand which is not as effective as ‘Kayam Churna’. After talking for some time with the respondents I had talk with one of the retailers in the village. He told that he used to go to the nearby town every month and get necessary medicines from there. When he was asked about ‘Kayam Churna’ he replied that there is huge demand of ‘Kayam Churna’ in the village but he doesn’t get good margins and competitors (local brands) give huge margins. So he tries to sell competitor’s product more than ‘Kayam Churna’. This was the main reason behind non-availability of ‘Kayam Churna’ in that village and same can be the case with thousands of villages across India. So it is very necessary to initiate some promotional strategy for these retailers which motivate them to stock ‘Kayam Churna’ in ample quantity. It will also help customer switching to competitors products. PROBLEMS FACED BY THE COMPANY IN REACHING RURAL INDIA * Illiteracy * Financial constraint * Poor infrastructure * Local brands * Dedicated sales force * Price SOLUTION AND FUTURE PLAN OF ACTION * Aggressive marketing strategy * Dedicated sales force team * Introduce sachets * Divert advertisement budget to rural area for next 5 years * Focus on 1 state for 1 year * Promotional scheme for customers and retailers

The Legacy Of Swami Vivekananda Essay Essay Example

The Legacy Of Swami Vivekananda Essay Essay Swami Vivekananda as we all know is the greatest Hindu monastic who has brought a monolithic alteration during the nineteenth century. He was born in 1863 in Kolkata and continued his surveies at that place. Swami Vivekananda is his celebrated name due to his part to the Hindi Monasticism. His existent name was Narendra Nath Datta known by a really few. He lived in an ambiance where there was a argument about whether God had a signifier or was merely in one’s belief. It was through his friend he met his Guru Sri Ramakrishna a fan of Lord Vishnu in Dakineshwar. Naren expected that Ramakrishna was like any other adult male who is merely another priest. but to his surprise he came across the most alone individual on Earth that he had of all time seen. Despite the fact that ab initio Swami found that this adult male was genuinely huffy but shortly he was attracted and moved by his magnetic personality. He became the adherent of Sri Ramakrishna. So long from so Swami used to see hi s guru’s talks and pass about the full clip merely with him. We will write a custom essay sample on The Legacy Of Swami Vivekananda Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Legacy Of Swami Vivekananda Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Legacy Of Swami Vivekananda Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Due to Ramakrishna’s wise instructions non merely Naren but besides a few immature work forces used to see his place until his decease in 1886 due to malignant neoplastic disease. Swami spent around 5 old ages in larning the whole construct of realisation between psyche and God. His instructor had initiated Swami and others to sannyasa with orange robes. As per the orders given by Ramakrishna. the immature monastics began populating together and the community that was formed came to be known as Belur Mutt to the South of Dakineshwar. There was a clip when Naren set off rolling for around 3 old ages go forthing Kolkata. to the different parts of India was so being called as Swami Vivekananda his cloistered name. He had continued his journey all the manner sing assorted metropoliss and sometimes chew overing in Himalayas. In 1892 when he eventually reached the southern tip of India. chew overing on a stone he had a vision of the future India. Interestingly that stone bears his name even today. Due to a local Hindu swayer. Swami resolved to set about the trip to the Chicago World’s Parliament of faiths in 1893 being one of the Hindu representatives. â€Å"Sisters and Brothers of America. † began Swami Vivekananda’s renowned foremost reference to the World’s Parliament of Religions. held at what is now the Art Institute of Chicago. India remained under the heel of British imperial regulation. and most Americans of European descent still did non see people of other cultural groups as peers. Puting the word â€Å"sisters† before â€Å"brothers† was besides important. This was 27 old ages before adult females in America were granted the right to vote. The major subject of Vivekananda’s reference would be a cardinal one of his instruction: the thought of â€Å"toleration and cosmopolitan credence. † Speaking of Hindus by and large. he says. â€Å"We believe non merely in cosmopolitan acceptance. but we accept all faiths as true. † There was of class a immense tumult in the parliament and subsequently on after that address he was being followed vastly where a big population even though outside India was wholly fascinated by him. His address was reported in both US and India. His subject i. e. the antonyms of acceptance and credence he said â€Å"I fierily hope that the bell that tolled this forenoon in honor of this convention may be the death-knell of all fanatism. of all persecutions with the blade or with the pen. and of all uncharitable feelings between individuals wending their manner to the same end. † Harmonizing to The New York Herald unforgettably saying. â€Å"He is doubtless the greatest figure in the Parliament of Religions. After hearing him. we feel how foolish it is to direct missionaries to this learned state. † To capture the attending and do a individual realize. he began with a narrative of a toad which lives in good. This toad had lived at that place for so many old ages and was born and brought up in the milieus of the well. It was really happy with its place and used to regularly cleanse all the worms and B that lived in it with the energy that we could recognition the bacteriologists. Soon enough the small toad had become sleek and fat. One twenty-four hours another toad from the sea had fallen into the well. The toad in the well asked the sea toad. Where are you from? The sea toad had told him that I have come from the sea. The toad in the well asked how large is the sea and whether the sea was bigger than the well. The sea toad found it Wyrd but still said that how can you even compare the sea with this well it is much bigger than this well. But the toad in the well revoked that nil can be bigger than his well and nil in this universe that is bigger than this. this chap is a prevaricator so turn him out. By this narrative Swami compared to a human that each one would state that my faith is the lone one and nil is better than this. how dry it is to the narrative of a toad. We must be ready and willing to accept and digest the differences around us although our faith is different. We are finally the boies and girls of this universe. In 1900. Vivekananda explained the nature of Hindu monasticism at the Shakespeare Club of Padasena in California: â€Å"The sanyasis do non possess belongings. and they do non get married. Beyond that there is no organ isation. The lone bond that is there is the bond between the instructor and the taught and that is curious to India. The instructor is non a adult male. who comes merely to learn me. and I pay him so much. and there it ends. In India it is truly like an acceptance. The instructor is more than my ain male parent. and I am genuinely his kid. his boy in every regard. I owe him obeisance and fear foremost. before my ain father even ; because. they say. the male parent gave me this organic structure. but he showed me the manner to redemption. he is greater than male parent. And we carry this love. this regard for our instructor all our lives. † Vivekananda was non the first Hindu instructor to see North America. A Brahmo Samaj representative. Pratap Majumdar. had been in America prior to Vivekananda. and besides attended and spoke at the 1893 Parliament the basis for the response of Swami Vivekananda’s thoughts had besides been laid by the intense involvement in Hindu idea of such major rational figures of 19th century America as Ralph Waldo Emerson and Henry David Thoreau. Vivekananda was non the first. but he was the best received. going a famous person figure whose travels and instructions were followed by all of the major newspapers of the twenty-four hours. United States was a deeply Christian state and therefore there were those who sought to counter his influence but however he had won the Black Marias of many and was successful in his effort. In 1894 he started the first Vedanta Society in New York. This organisation so grew. going countrywide in its range shortly after Vivekananda returned to India and began despatching his brother monastics to take the centres that sprouted up from Boston on the East Coast to San Francisco in the West. During the Independence motion Swami Vivekananda though did non take part straight. but his instructions and his words were followed by the freedom combatants all over the state. It has been said that Vivekananda’s influence on the Indian motion was no less than the influence of Rousseau on the Gallic rev olution. or of Marx on the Russian and Chinese revolutions. From all the modern-day beginnings it was apparent that Vivekananda played a major function in conveying the national spirit. To cite Sister Nivedita. â€Å"He was a worker at foundations. Merely as Ramakrishna. in fact. without cognizing any books. had been a living prototype of the Vedanta. so was Vivekananda of the national life. † We shall travel briefly into what happened in the national field before Vivekananda’s coming. English instruction. common literature. the Indian imperativeness. assorted reform motions and political associations. including the Congress. had come and spread their influence before him. In malice of all these. a pervading national consciousness was absent. Otherwise. how could The Hindu of Madras write in early 1893 about the faith of the major community. the Hindus. that â€Å"it is dead† and â€Å"its class is run† ? But the same paper. along with others. including Anglo-indian and missional documents. wrote in less than one year’s clip ( and besides afterwards ) that â€Å"the present clip may be described as the Renaissance period in the history of Hindus† ( Madras Christian College Magazine. March 1897 ) . It was called a â€Å"national uprising† ( Madras Times. 2 March 1895 ) . How did this miracle go on? The lone reply that we derive from modern-day histories is that Vivekananda appeared at the Parliament of Religions. proclaimed there the glorification of Indian faith and civilisation. won acknowledgment for his country’s antediluvian heritage. and thereby gave back to his countrymen their long-lost self-esteem and assurance. In his ain words about hereafter of India. â€Å"Why is it? . to take a instance in point. that 40 1000000s of Englishmen regulation three hundred 1000000s of people here? What is the psychological account? These 40 1000000s put their volitions together and that means infinite power. and you are three 100 1000000s who have a will each divide from the other. Therefore to do a great future India. the whole secret prevarications in organisation. accretion of power. coordination of volitions. Already before my head rises one of the fantastic poetries of the Rig-Veda Samhita which says. â€Å"Be thou all of one head. be thou all of one idea. for in the yearss of yore. the Gods being of one head were enabled to have offerings. † That the Supreme beings can be worshipped by work forces is because they are of one head. Being of one head is the secret of society. And the more you go on combat and disputing about all pettinesss such as â€Å"Dravidian† and â€Å"Aryan. † and the inquiry of Brahmins and non-Brahmin s and all that. the farther you are off from that accretion of energy and power which is traveling to do the hereafter India. Young work forces of Madras. my hope is in you. Will you react to the call of your state? Each one of you has a glorious hereafter if you dare believe me. Have a enormous religion in yourselves. like the religion I had when I was a kid. and which I am working out now. Have that religion. each one of you. in yourself—that ageless power is lodged in every soul—and you will resuscitate the whole of India. We will so travel to every state under the Sun. and our thoughts will before long be a constituent of the many forces that are working to do up every state in the universe. We must come in into the life of every race in India and abroad ; we shall hold to work to convey this about. Now for that. I want immature work forces. â€Å"It is the immature. the strong. and healthy. of crisp mind that will make the Lord. † say the Vedas. This is the clip to make up ones mind your future—while you possess the energy of young person. non when you are worn out and wearied. but in the freshness and energy of young per son. Work—this is the clip ; for the freshest. the untasted and unsmelled flowers entirely are to be laid at the pess of the Lord. and such He receives. Rouse yourselves. therefore. for life is short. There are greater plants to be done than draw a bead oning to go attorneies and picking wrangles and such things. A far greater work is this forfeit of yourselves for the benefit of your race. for the public assistance of humanity. What is in this life? You are Hindus. and there is the natural belief in you that life is ageless. Life is short. but the psyche is immortal and ageless. and one thing being certain. decease. allow us therefore take up a great ideal and give up our whole life to it. Let this be our finding. and may He. the Lord. who â€Å"comes once more and once more for the redemption of His ain people. † to cite from our Bibles — may the great Krishna. bless us and take us all to the fulfillment of our purposes! Past history shows that. in India. spiritual motion has ever preceded national regeneration. Here in India. no national rebellion was possible without regenerating Hinduism. the faith of the bulk. Vivekananda did that. and at the same clip made it clear that Hinduism and other faiths could stay in harmoniousness and experience themselves as belonging to one state. His primary function as a spiritual leader made him the unchallenged religious male parent of the Indian freedom motion. His parts towards Indian patriotism. hawkish patriotism in peculiar. included renewed self-esteem and assurance. dynamic spirit. dedication. a call for strength and battle. love for the state and its people. equal rights. harmoniousness of faiths and an accent on societal upheaval and character edifice through mobilisation of the immature. After returning to India. Vivekananda called upon the people to believe in their possible strength. He exhorted his countrymen to accept new thoughts and scientific cognition that the modern machine age could offer. He showed the manner for nation-building on a sound foundation. He had implanted the value of instruction that was losing in our state. Harmonizing to him instruction is non the sum of information that is stored into our encephalon and maintain at that place undisturbed or undigested. he says. â€Å"If you have assimilated five thoughts and made them your life and character. you have more instruction than any adult male who has got by bosom a whole library—â€Å"The buttocks transporting its burden of sandalwood knows merely the weight and non the value of the sandalwood. † If instruction is indistinguishable with information. the libraries are the greatest sages in the universe. and encyclopedias are the Rishis. The ideal. therefore. is that we must hold the whole instruction of our state. religious and secular. in our ain custodies. and it must be on national lines. through national methods every bit far as practical. Swami Vivekananda was among the first Hindu religious instructors in the modern epoch to give â€Å"seva† a cardinal topographic point in the religious way. Vivekananda and his fellow monastics of the Ramakrishna Order were scoffingly referred to as â€Å"scavenger monks† for their work with the hapless and the ailment in the late nineteenth and early twentieth centuries in India. Before this clip. the function of a sanyasi was understood by most Hindus to affect a complete backdown from the concerns of the universe. their chief focal point being speculation. contemplation and instruction. instead than seva. Vivekananda. nevertheless. learn his fellow renouncers that they needed to make both. It is from the beginning that Swami had set off with a mission that would alter the heads of people. His part is impossible to cipher.